We were honored to be part of the A Billion + Change event at the beautiful Eisenhower Executive Office Building on June 27th, right near the White House. Pro bono (or skills-based service) is indeed huge and growing! The guests list was wonderful as well as the location. Some of the guests included Senator Mark Warner, Honorary Chairman of A Billion + Change, Michelle Nunn, CEO of Points of Light, Joe Echevarria, CEO, of Deloitte LLP, Moderated by Jean Case, CEO of The Case Foundation. Many representatives of companies were there, including Toyota, PepsiCo and HP.
The goal of the event was to “shine the national spotlight on corporate engagement in skills-based volunteering, and [show] how the private sector can achieve high-impact, transformative social change through skills-based service.” Within the past year, they were able to get more than 200 companies to pledge an estimated $1.8 billion and nearly 12 million hours of time and talent to nonprofits. The value of pro-bono compared to traditional volunteering is 500 percent more!
During the event, we were impressed to learn that pro-bono work is actually part of the evaluation process at Deloitte and by a number of socially responsiblity initiatives at IBM.
Also, the Chairman of the marketing agency, GolinHarris, explained that they pioneered the CSR concept with their client McDonalds and the Ronald McDonald Foundation. The business case for pro-bono was clearly depicted – it increases employee engagement and improves skills and leadership of employees. It is part of the solution to the job crisis and to many of our most serious problems at companies.
Their goal for 2013 is to have 500 companies pledge their time and skills. Click here to take part of this amazing movement. Do it, now!