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Goodify at the Social Good Summit

Published October 5, 2012 by oliviadufour

Last year, I was absolutely delighted by the quality of the Social Good Summit organized by the United Nations and Mashable so I decided to join the movement again this year in crazy NYC. It broke the world record for creating the biggest global conversation and had more than 60,000 mentions on Twitter. The world’s most influential social thinkers were in the room and I was prouder than ever for our team to be part of the solution with Goodify.

Day 1.
As my plans changed for staying and transportation, I wasn’t able to make it to NYC on time for the first day. So, I got to watch it first row on the excellent livestream. To be honest, this event was designed to be enjoyed from anywhere in the world as most of the action happened on social media. Events 2.0. Top moments of the day:
-Kumi Naidoo (@kuminaidoo) “Don’t accept it when adults tell you you’re the leaders of tomorrow, we are the leaders of today.”
-Peter Gabriel, (@itspetergabriel) world famous artist and my long time idol came in as a surprise guest explained the power of connectivity. Among other things, he said that the internet “can’t be controlled, and that’s why it’s so powerful.”
-Forest Whitetaker (@ForestWhitetaker), Oscar-winning actor, humanist and Goodwill Ambassador of the United Nations Educational, Scientific and Cultural Organization (UNESCO): “Love is the only commodity that grows as you share it, everything else is divided”
-Adora Svitak, (@adorasv) Author, Teacher, Speaker and Activist on how millenials will save the world: “It’s not just about millennials saving the world. It’s about that process saving us.”


Day 2.
Finally in NYC! I’m making my way through Lexington street, there are stands, food and merchants everywhere in the streets.  I get into the old theater and in front of me, amazing speakers share thoughts to change the world again. The theme around the leadership role of the youth to make things happen is clearer than ever, as well as the importance to support women and democratize access to technology. Having a cellphone for example is said to be the number one tool to get people out of poverty. Some strong moments:
-Brooke Loughrin, (@USYouthObserver) US Youth Observer at United Nations says: “The youth has taken over already in the social good sphere”, emphasizing the importance of our role to make the world better. Among other stories, when living in India, she heard women telling her: “I’d love to go to school but I spend 4-5 hours searching for water” . Visibly, there is still a lot of work to do to create equal opportunities for women.
-Deborah Dugan, (@DebDugan) CEO of RED, first non-profit hitting one million followers on Twitter with supporters like Bono, Penelope Cruz, Gwen Stefani (see this video): “Now every company has to stand for something good because this generation demands it”.


Day 3.
Last day of the conference. I was feeling like I had been watching 40 TED talks in a row and that I had enrolled the modern school of the social entrepreneur.

-Nick Kristof (@NickKristof), a two-time Pulitzer Prize winner and author of “Half the Sky” emphasized the importance to empower girls for our future: “There is no silver bullet to change the world, but educating girls is like silver buckshot.” Asi Burak (@aburak) also presented his game, “Half The Sky”  and his non-profit Gamesforchange.org, for which he is Co-President. What best way to empower women than to educate them through games? Then Holly Gordon (@hollygordon), Executive Director of 10X10: “How a country treats its girls says much about whether or not it will prosper.” Finally, Angelique Kidjo (@AngeliqueKidjo), UNICEF Goodwill Ambassador, singer and songwriter inspired us all: “Your brain is your greatest weapon. Connect it to your heart, and you can go anywhere.”

On that note, let’s use our brain to solve the world’s most serious problems and yes, let’s remember to always connect it to our heart and have fun!

How To Goodify your World

Published October 1, 2012 by oliviadufour

As you may have guessed by now, our team at Invup has been working on something awesome this summer. No, not our tan, not even Dan! Many changes and adventures happened along the way to awesomeness: Our team came back to Montreal after being the first Canadian company to win MassChallenge $50,000 prize in Boston, we doubled our team size  through a partnership (to be announced soon) and we officially changed our name to Goodify! We hope you love it like we do and that you embrace its meaning every day in your life. Very simply put, Goodify means “improving your world while having fun”. That’s what Goodifiers do, that’s why we are building a magic tool for you to increase your positive impact in the world.

What do you think of the new name?

(A flower, a tiger and a green bee volunteering at the non-profit “Room to Grow“)

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