CSR and Employee Engagement Round Up

Published May 19, 2012 by goodify

While there has been a steady growth in companies implementing International Corporate Volunteerism (ICV), corporations are finding tremendous benefit in sending their employees abroad to volunteer. President and CEO of CDC Development Solutions, Deirde White says: “Most of the participants of these programs are leaders and future leaders of the world’s largest and most influential corporations. Having the ICV experience opens their eyes, minds and hearts in new ways and necessarily changes the type of leader they are or will become.  Their first hand exposure to the opportunities, challenges and conditions of local communities will inform their actions as they move to become mentors and decision makers. And this is a good thing for the future of human well-being.”

“The mantra of corporate social responsibility is transparency and open communications and social media channels like Twitter can lend credibility to these communications,” says Susan McPherson, senior vice president with Fenton.  Employees whose job relates to CSR is turning to Twitter to learn about the latest news and information relating to CSR.  Twitter is giving them the opportunity not only to network with their peers, but also engage directly with the customers.

A subsidiary of the giant staffing firm, ManpowerGroup, Right Management, just released survey results from 411 workers in the US and Canada. Nearly two-thirds of respondents said they were not happy at work – 21% said they were “somewhat unsatisfied” and 44% said they were “unsatisfied.”

While Rachael Chong, CEO and Founder of Catchafire, confirms that volunteering and donating is becoming more important for companies, she also points out the importance of acquiring skill-based volunteering opportunities. “91% of HR managers of Fortune 500 companies believe that volunteering knowledge and expertise to a nonprofit is an effective way to cultivate many skills including critical thinking and leadership skills. ” However, while people are struggling to find pro bono projects that allow them to improve their current skills or learn new skills, Catchafire, Sparked, and NPower are changing the issue by giving people access to more pro bono projects. Read more about the visions of the future of volunteering in America.


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