CSR and Employee Engagement Round Up

Published April 10, 2012 by goodify

A new book, “All In: How the Best Managers Create a Culture of Belief and Drive Big Results,” by employee engagement consultants share the importance of happy workplaces by sharing a study from a research firm, Towers Watson.  They also share an acronym they developed to help lead a positive work environment – E+E+E – Engaged, enabled, and energized.  “Enabled means that the company environment supports the employee’s productivity and performance, and energized means that the employee feels a sense of well-being and drive.”

Linda Novick O’Keefe, Founding Executive Director at Common Threads, shares the trends of corporate social responsibility while also explaining that there is no clear definition of corporate social responsibility and the meaning is still open ended.  She points out three important trends that involve in companies becoming more committed to improving the quality of life of employees and their families, their community and society at large: Giving aligned with core business expertise, employee engagement, and communication.

US News shares the positive benefits of volunteering, which includes living a more stable life, having higher self-esteem, psychological well-beings, and happiness, and higher life expectancy.  The author also mentions that people who volunteer have the desire to acquire knowledge and new skills, broaden their horizons, be part of their community, and help others.

General Mills, the sixth largest food company, presents their CSR report that includes impressive goals and a wealth of information on how they are meeting the environmental needs, ensuring their employees are engaged, strengthening the communities, and their quality of relationship with the suppliers.  General Mills calls for the importance of being committed to CSR because they want to be around for another 100 years.

Paul Klein, the author of “Four Ways to Engage More Young People in CSR” points out that companies need to move beyond simply sending their CSR messages to their consumers.  Not only they need to engage with their audience, but also let the audience do the talking via several social media channels.

As companies heighten their corporate social responsibilities, chilldren have been more involved in social movements thanks to the simplicity of technologies that include Facebook, Twitter and YouTube and role models that includes their parents, teachers and people in their community.

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